Amazon Web Services: AWS

Customer 360 best practices

Published by AWS

Organizations are focused on the holistic, unified view of the customer, but only 14% have achieved this goal. What is the best approach? How many data sources should be considered? What areas drive the most business impact? Find out in our latest benchmarking study Measure and Maximize the Business Value of Customer 360. Learn how a holistic view of your data can help you provide a personalized and seamless experience to each individual customer across the entire customer lifecycle.

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