CX Data Strategy: The Ultimate Framework for Better Customer Experience

Published by Informatica

Customer loyalty can be fleeting. According to PWC, 32% of customers would stop interacting with a brand they love after a single bad incident.

Organizations need to put customers at the centre of their business and emphasize the importance of meeting customers’ increasingly high expectations.

Read this ebook to discover how to handle your customer data and how you can manage it as the strategic asset that it is.

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