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Composable Communications

Published by RingCentral

Digital transformation has witnessed unprecedented acceleration since the pandemic began. All businesses—regardless of company size, vertical market or geography—shifted to a digital-first model to adapt to a world where digital technologies are the only way to interact with customers. In addition, most businesses quickly determined that hybrid work—where workers split their time between the office and home—would become the primary mode of working, putting further emphasis on digital tools to keep teams connected regardless of their physical location.

The winners in the digital era will be determined by the transformation of the employee and customer experience, and this relies on the quality of interactions between people. The intense focus on experience has raised the bar for communications, which is key to improving the engagement between customers and employees. 

 

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